Marco Di Coscio | Selling Romance By The Pound | BBA Gallery | 11.02.–21.02.2026

The collection’s title is a reference to the Genesis album *Selling England by the Pound* from 1973. Di Coscio understands “romanticism” here as a commodity—an idealized, softened version of the self that his subjects present to the camera. Deeply rooted in his experience in film directing and method acting, Di Coscio’s work explores the “transaction” between subject and viewer: How much of our “authentic self” are we willing to give up in order to be seen?

Inspired by the technical clarity of great masters like Mark Seliger and Albert Watson, Di Coscio’s real focus lies in the moment when the charade crumbles. His portraits capture the raw tension and fragility that remain when the “mask” falls, revealing the fine line between conscious self-presentation and the desperate defense of one’s inner self.

The exhibition showcases a wide range of global subjects, including actors and athletes, sex workers, Nepalese monks, and people with disabilities. By portraying these diverse individuals with the same visual rigor, Di Coscio creates a democratic space of visibility. He compels the viewer to abandon the role of passive observer and become a consumer in this transaction—to decide for themselves the value of a “pound” of human romance.

ABOUT THE ARTIST
Marco Di Coscio (born 1989 in Lucca) is an Italian photographer and director whose artistic practice bridges the worlds of London, Rome, and New York. With degrees in film directing and stage design, his work is characterized by theatrical composition and a deep focus on human diversity. Di Coscio was awarded the “One Shot Award” at the 2025 BBA Prizes 10th Anniversary Exhibition, establishing him as a provocative voice in contemporary portrait photography.