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For as long as cinema has existed, posters have been central media in the communication of film: they bring cinema to the streets and arouse emotions on a grand scale. The exhibition “Great Cinema. Film Posters of All Times” presents 300 original film posters from the 1900s to the 2020s from the graphic design collection of the Berlin Art Library. Contemporary guests from the film and cinema industry are involved in a curatorial capacity.
Graphical short formula
A film needs a poster – even in digital times it is the most important medium of visual communication. A good film poster is advertising and art at the same time: it condenses the plot of the film into a single concise image, captures the atmosphere and introduces the protagonists. It arouses curiosity without revealing too much. In short, film is translated into graphics, including all the emotions of “big cinema”. Film posters make you marvel, smile or frown, they stir up tension, memories, excitement or admiration.
…of all time
Around 1900, shortly after the invention of the cinematograph, the first film posters were used in urban spaces. The exhibition traces a history of the film poster from 1905 to the present day: from narrative and expressionist lithographs in silent cinema to the world-famous …
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Image above: Boris Bilinsky, Metropolis, 1927, © Staatliche Museen zu Berlin, Kunstbibliothek / Dietmar Katz
