From 5 June to 27 July 2025, the Biennale für Freiburg 3, entitled HAPPY PLACE, invites visitors to explore the economy of wanderlust, the semiotics of the picturesque and the political dimension of tourist imaginations. Curated by Lorena Juan, this year’s programme at eight venues and in public space reflects on tourism not as a mere place of escapism, but as a complex cultural phenomenon with profound social, historical and geopolitical interdependencies.
The Biennale takes Freiburg’s common marketing as the ‘South of Germany’ as its starting point – a place of longing that is staged in postcard-like images of sunshine, tradition and Mediterranean flair. HAPPY PLACE illuminates this idealised idyll as an ambivalent projection surface: How are such images created? What interests are behind them? And what real social, ecological or colonial dynamics are concealed by …
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Fig. above: Irene Fernández Arcas, Temple of Collective Regeneration, Foto: Sebastian Eggler