The Institute for Museum Research at the National Museums in Berlin has published a new representative study that for the first time comprehensively analyses the economic contribution of the museum landscape in Germany.
This means that every euro invested by the public sector pays off twice over: In addition to a direct added value of €1.70, museum visits generate an additional €2.40 through tourist spending.
The analysis is based on data from the 2023 financial year and was carried out together with the ICG Integrated Consulting Group in autumn/winter 2024/2025 among museums throughout Germany. Direct, indirect and induced effects on added value, income, purchasing power, employment, fiscal returns and accompanying tourist behaviour were …
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Image above: Graphic from the study ‘The Economic Footprint of Museums’, conducted by the Institute for Museum Research © Staatliche Museen zu Berlin, Institut für Museumsforschung / Graphic: Julia Neller.
